The FBDC team has a deep understanding of the food and beverage market across Europe. Working with your marketing and brand teams, our category experts can effectively unlock new opportunities for brands. Then, if required, our technical specialists can support the delivery to market totally new concepts or renovated/upgraded products.
We take time to understand the positioning and values of each brand we work with to ensure our work exceeds consumer expectations and delivers a speedy return on investment. FBDC has significant experience in taking established brands into totally new categories and helping brand owners target new consumers, new usage occasions and new channels with their categories.
FBDC can support New Product Development at all stages, and will help you navigate the pitfalls of product development to a successful launch. We can provide clients with a product overview covering:
We have an extensive network of suppliers, manufacturers and packers and can help you find the best partners to forge new business relationships.
FBDC understand that launching a new food business isn’t easy. Our team have worked with many young food companies, and know how rewarding it is to support them and see them thrive.
We offer support and advice throughout the development process, and can work on a pay-as-you go basis to give you support when you need it. After an initial consultation, we can advise you on the work that needs to be done to make your idea a commercial success. Our expertise, creativity and knowledge of bringing products to market will help you overcome the many challenges faced by new food businesses. We can also help with finding investors to take your business to the next level.
We understand the importance of product innovation to maintain customer loyalty, encourage larger basket spends and attract new consumers. The FBDC team has many years’ experience working with major retailers and retail groups both in the UK and internationally. We can support your team in a variety of development capacities, and work with different retailers in a variety of ways:
FBDC can act as your outsourced development and/or part of your food technology department, working seamlessly with you and your suppliers, to deliver projects for the short term or on an on-going basis. In taking this approach we can work with you to effectively manage the entire product lifecycle. We can take on the management of new product development for specific categories, or with specific manufacturers on an interim basis should you wish it. FBDC can provide a comprehensive evaluation of the market: your competitors, consumers and products. Utilising market data, gap analysis and benchmarking tools, we assess the market, and then provide you with a set of recommendations to ensure that your range is optimised for growth in line with commercial strategy.
Our team has an extensive variety of knowledge and experience covering product innovation, concept and process development, manufacturing, nutrition, microbiology and packaging.
We regularly attend trade events in the UK and across Europe to keep up with the latest developments in the industry. As a business we pride ourselves on providing up-to-date and relevant insight in what is a constantly changing industry.
Our network of suppliers and manufacturers can help you with cost engineering, amending products and finding new ingredients. We have worked extensively in the rapidly growing areas of reformulation, free-from and replacement of ingredients to lower sugar, fat and salt. We can be flexible to suit our clients, so whatever your challenge, contact us to find out how we can help.